November 8, 2010

diy: dannijo necklace

i have found another jewelry line that is selling overpriced flea market necklaces without changing anything at all, so naturally i decided to re-create the necklace.



dannijo's zula trade necklace consists of three strands of glass beads strung on raffia ribbon, and the ends are knotted together to create the necklace. this is how the beads are sold from the beginning, which means that dannijo isn't doing anything - oh wait, sorry each set of three strands are handpicked by the designers. their time must be extremely valuable, because they are selling these necklaces for $595. yes, $595 for some strands of beads that were purchsed, and then put into sets of three. that's it. how much did i spend on four strands? $32 ($8/strand).

how is this even legal? how can someone get away with it? the necklace is gorgeous, but really you would have to be completely stupid to pay that much. i guess dannijo is marketing the necklaces as something historical and rare (read the description) but they are def. not rare. there are tons of them, and there are even two booths at the flea market that are selling the beads. compare the necklaces that my friend anjelica & i put together with the dannijo strands you would get if you paid $595:

my selection. i need more!

anjelica's selection. so much better than spending $600!

dannijo's 3 strands that were hand selected... not impressed

personally, i think that anjelica's necklace is 100 times better than the dannijo, and way cheaper. the guy who we bought the beads from gave me his card, and it turns out he has a store in hollywood. looks like i won't have to wait a month for the next flea market to buy beads!

2 comments:

Anonymous said...

You see that all the time. There's a lot of designers out there who feel that their time invested into hand-picking elements of a piece is much more valuable than the end product.

Anonymous said...

Hi,
I just saw your site on Pintrest with the beautiful dannijo necklace that you bought the beads for yourself. Where did you buy the beads? You didn't mention it in your post. I live in LA so even though your post was from a few years ago Nov 8, 10, I'm hoping that they are still around.
Thank you
Elizabet

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